What is NFC?
Near Field Communication (NFC) is a short-range wireless technology that allows devices to communicate within a range of about 4 centimeters. It requires a transmitting device and a receiving device to exchange data. NFC technology is commonly used for contactless payments, smart cards, and various other services including customer feedback systems.
Evolution of Customer Feedback
Since the beginning, businesses have relied on physical review systems. These include comment cards and suggestion boxes placed here and there to gather people’s opinions about products and services. This method was not so effective and resulted in very few responses.
Other than that phone surveys or customer interviews provided more detailed feedback but both ways were biased and time-consuming.
Moreover, email surveys and online review platforms are big contributors to the game. It made it easy for customers to leave a review but the effort to find the review link is still a barrier.
How NFC is Revolutionizing Customer Feedback?
The way customers provide feedback has evolved significantly from the traditional physical review systems of the past. The introduction of NFC (Near Field Communication) cards has revolutionized this process, making it incredibly convenient for customers to leave reviews. With just a simple tap, the feedback process has been streamlined, resulting in higher review rates compared to traditional methods.
Strategic placement of NFC cards at key locations allows businesses to encourage customers to leave reviews immediately after their experience, capturing their feedback while it’s still fresh in their minds. Additionally, businesses can distribute NFC cards to customers after a purchase or service, further facilitating the feedback process.
What’s more, NFC interactions enable businesses to gather real-time customer data, providing valuable insights into customer behaviors and preferences. By embracing this technology, businesses can propel themselves into the modern era while simultaneously enhancing the overall customer experience.
Preparing Your NFC Cards
In NFC cards there are embedded chips that need to be programmed with the URL that directs to the review page. Here is a step-by-step programming guide:
- Download and install the NFC programming app on your smartphone.
- Open the app and choose the “Write” option.
- Enter your Google review page URL.
- Tap the NFC card on your smartphone to transfer the data to the card chip.
There are two types of NFC devices: active and passive. Active devices can send and receive data signals, and they can communicate with both active and passive devices. Your smartphone is a great example of an active NFC device. On the other hand, passive NFC devices can only send data signals. They don’t require a power supply, and they can’t connect with other passive devices.
Customer Interaction
When a customer taps their NFC-enabled smartphone on the card, a wireless connection is established between the phone and the card, triggering a seamless and automatic redirection to the business’s dedicated online review page.
This removes the cumbersome step of manually searching for the business’s online presence. While the majority of modern smartphones are already equipped with NFC technology, it is advisable to verify that the customer’s phone has NFC capabilities to ensure a smooth experience.
Conclusion
By using NFC technology in your business’s review collection process, you can encourage customers to share their feedback, whether positive or constructive, seamlessly and efficiently. This not only improves the customer experience but also enhances your business’s online reputation. Find out how our customizable NFC cards can simplify your review collection process and strengthen your online presence. For orders and more information please visit our store.