When we see a business with so many positive reviews, we think of it as magic. Well, it is not. So, how do businesses get those golden stars on Google? For getting reviewed most of the time you have to ask for it. It is the result of a well-thought-out plan. While making such a request you need to be strategic. A perfect Google My Business (GMB) review request involves a thoughtful approach to encourage satisfied customers to leave positive reviews. Let's talk about the anatomy of a perfect Google My Business (GMB) review request without any the fancy language:
Your Timing Matters
Ask for the review just after providing your services, or delivering your order. The experience is still fresh in the customer’s mind. So, it’s the best time to send your request as the good vibes are still fresh.
Personalize It
Getting a request that seems like it was made by a robot does not feel good. So, make your request personalize. If possible, address the customer by their name. Mention specific details about their interaction or purchase to show that you remember and value their business. Make it sound friendly.
Just Ask Clearly
Make your request straight and to the point. Avoid using embellishments as there is no need to complicate things. Say something like “We’d appreciate it if you could take a moment to share your experience on Google.”
Show Them the Way
Not everyone is good with technology. So, provide them with clear-cut instructions or with the short platform link with the request. You can also create a QR code and share it with the customer.
Be Thankful
To make your request more compelling, thank the customer for choosing your business. It makes them feel valuable. Be grateful in advance for leaving you with a positive review.
Highlight the Impact
While asking for the review, let the customers know that their feedback is very important for the business. And how it can be helpful for your growth. You can also mention how their reviews affect the decisions of potential customers.
Ask for an Honest Review
Don’t ask for a five-star review if it wasn’t a five-star experience. Encourage customers to provide honest feedback. This helps to build trust and authenticity in your reviews.
Mention Ongoing Improvement
Let people know that you genuinely care about customer’s opinion and how it’s helping you. Assure customers that their feedback is valuable for continuous improvement.
Multichannel Review Request
To maximize your outreach, don’t use just one platform. Use all the channels, including email, SMS, and in-person requests.
In Nutshell:
Ask nicely, be genuine, and show them the way. Remember, the key is to make the process as easy and appealing as possible for your customers. Adjust the template to suit the tone and style of your business, and always strive for authenticity in your interactions.