Google My Business page can be increased progress with these top ten SEO tips. Improve visibility and attract more customers with optimized strategies. Another issue that arises while ranking in the Google search engine result page is that the first 3 to 4 slots are mostly allotted to paid advertisers. Hence it has become more difficult for businesses to make it to the top ranking.
What Google My Business Page Is?
It is your business’s online profile on Google. It enables you to optimize your account and manage your online presence. Its main advantage is that it is free. You don’t have to pay to make people reach out to your business whether it is virtual or physical. It helps to level up your SEO ranking and local search. Here is a detailed analysis of how your Google profile will help you to make your business successful.
How GMB profile contribute to your success?
- while setting up your account you have to select the category in which your business falls. Google My Business Page, That category is your keyword that will help your business to rank in that field. When a person searches for a company in that particular category your business is most likely to appear in the list, resulting in boosting your SEO.
- Google My Business account also allows you to directly interact with consumers. They can give reviews on your business products and services. Positive reviews help you get more customers and create a loyal customer community. Constructive comments let you know the drawbacks of your current business strategy and how your business can be improved.
- It also gives you a chance to upload posts about upcoming events, deals, and news about your brands, increasing your visibility and interaction with the customers.
- Google smart messaging app allows you to have a chat with customers, where you can personalize their orders and respond to their queries.
10 Steps Guide to Improve Your Google My Business Profile
Claim Your GMB Profile
When you make a profile, you have to claim it as a business owner. Although it appears on a search result page you will not be able to make changes and optimize it. Please choose the method most suitable for verifying your profile. You can use your phone number, email, or mail address to claim it.
Take a couple of seconds to correctly enter your Name, Address, and Phone number (NAP). It will not take much time but your customers will know how and where to find you.Tips for Your Google My Business Page will tell u effective results for your business.
To avoid any kind of misunderstanding and negative experience, it is highly recommended to enter the correct business hours and holidays. Consider how unpleasant it would be for the customer to travel a long distance and reach your address just to know that You are close. So, keep an eye on this kind of information and keep updating.
Presenting your business inside and out in the form of pictures can create a positive impression on the minds of customers. It provides them with transparency and a reason to trust. So don’t forget to upload interesting and positive images.
Reviews are one of the main factors when we talk about ranking on Google. They build trust and engagement. So, ask your customers for reviews on the products and services they got. Encourage the positive reviews and accept the negative reviews as constructive criticism.
Getting reviews is not the only job. It is highly recommended to reply to the reviews and make them personalized. Write a thank you note for the positive reviews and reply constructively to the negative ones. Try to lead the conversation professionally without sounding offended.
If you have a business like a hotel, restaurant, or institution where customers have to visit a place, adding a 360-degree video of the place will be very interesting. It will let your customers experience the environment without leaving their houses.
Google provides businesses with a feature named Posts. You can upload an image or attachments to let the customers know about what is about to come. This is a single posy feature that lasts for just one week. So, make sure to keep updating it.
Creating a social media account for your business is inevitable in the current times. You must have an account dedicated to your business. Adding those account usernames to your Google My Business Account will help you get organic traffic.
Providing Services and products in the profile by listing is also beneficial for the business. It gives Google more precise keywords about your business. This will also help you with your click-through rate. It is recommended to utilize this feature effectively.
Following this 10-step guide will not only help your business to look professional but also create a trustful image. It leads organic traffic and is beneficial for the SEO ranking of the business.