Customer reviews are essential for businesses to gain a reputation in their online presence. It is important to ask customers for reviews but they must be approached thoughtfully. Here is a list of essential dos and don’ts while asking customers for reviews.
Dos
Offer exceptional services:
In order to receive positive reviews, you must provide outstanding services. Businesses must have a qualified team to approach customers and fulfill their requirements. Contented Customers are more likely to give positive feedback.
Correct Timing:
Ask for the review, just after a successful interaction or transaction. It is the best time to ask for feedback because the user’s experience is still fresh in his/her mind.
Be polite and appreciative:
Before asking for the reviews let them know how thankful you are for their trust in your business. Show gratitude and then ask for feedback telling them how important is their feedback for your business. Your appreciation and politeness will lead them to give positive reviews.
Make it simple:
Providing a clear guide on how they can submit their review will be really helpful. Share your review platform’s direct link with them. Make it as easy as possible. If necessary, create a step-by-step guide for them.
Diverse review platforms:
Provide multiple platforms to the customers to submit their reviews according to their ease and access. Make profiles on Google, yelp, Instagram, Facebook, or on the platforms specified in your industry. These platforms enhance your online presence.
Incorporate reviews and personalize requests:
While interacting with customers, make it your policy to ask for reviews. You can send follow-up emails and communicate with them after a successful transaction. In this communication mention the details of their purchase or services provided, showing your interest in their choice. This will make reviews look more valuable.
Respond to reviews:
Respond actively and timely to costumer’s reviews whether they are negative or positive. It will show how enthusiastic you are toward their opinions. It also shows that you are willing to take constructive criticism to grow your business.
Don’ts
Never Buy Fake Reviews:
In online businesses, it is essential to avoid unethical ways like buying or fabricating reviews. It can cause severe damage to the business and your online presence can be scandalous.
Avoid pressure and manipulation:
Never pressure customers to provide a positive review for your business. It is immoral and inhuman. Avoid manipulating the feedback, you can provide them with discounts but avoid direct or indirect influence on customer’s feedback.
Don’t publish fake reviews:
In order to make your online presence more prominent never publish fake reviews. It is prohibited by most of the online platforms. If such businesses get caught, they can be removed from the platform, ruining the already-formed image.
Don’t ignore negative feedback:
Ignoring negative feedback can make you look less confident in your business and services. Instead, accept it constructively and use it to make progress in your journey toward success. It will also show that you are committed to fulfilling your costumer’s requirements.
Don’t Overwhelm the Costumer:
Be mindful while requesting a review. Don’t bombard customers with review requests it can annoy them and might lead to a negative review. Send them customized requests in order to make them feel that their reviews matter.
Avoid focusing only on positive reviews:
Getting a positive review is no doubt full of contentment. But, only focusing on positive reviews can lead you to stick with the current situation of the business. It will affect your business’s progress speed. Accept negative comments, they will help you to make improvements and express your commitment to the satisfaction of the customer.
Following these Dos and Don’ts will build a positive and ethical approach, that will help you to enhance your business’s online reputation. It can also help you earn costumer’s trust and create a strong network.